6/13/2023 0 Comments Driver license barcodeIf he wanted to, he could find out how many blond women named Karen over 5 feet 2 inches came in over a weekend, or how many of his customers have the middle initial M. Now, for any given night or hour, he can break down his clientele by sex, age, ZIP code or other characteristics. But he soon found that he could build a database of personal information, providing an intimate perspective on his clientele that can be useful in marketing. Barclay bought the machine to keep out underage drinkers who use fake ID's. ''You swipe the license, and all of a sudden someone's whole life as we know it pops up in front of you,'' said Paul Barclay, the bar's owner. Even height, eye color and sometimes Social Security number are registered. If a license is valid and its holder is over 21, a red light blinks and the patron is waved through.īut most of the customers are not aware that it also pulls up the name, address, birth date and other personal details from a data strip on the back of the license. One by one, they hand over their driver's licenses to a doorman, who swipes them through a sleek black machine. ABOUT 10,000 people a week go to The Rack, a bar in Boston favored by sports stars, including members of the New England Patriots.
0 Comments
Leave a Reply. |